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The Making of the Pirelli 2012 & 2013 Calendar



The Calendar is the icon of Pirelli’s communication. A symbol that for over forty years not only celebrates female beauty, but also celebrates the complexity of an art that has been able to transform itself over time. With constantly changing styles and authors, this art always manages to express a new aspect of history.

The Pirelli Calendar’s photographers have always immortalised a very sophisticated concept of beauty, mid-way between fashion and glamour. And every year the Cal offers a collection of images that interpret the concept of beauty in an original way, different to the previous year.

The locations are sometimes far-away and exotic, like the Bahamas, the Seychelles, Majorca and Tunisia. This year it was the Corse turn. At other times it is simply the lights of the photographer’s studio that illuminate the scene.

The romantic interpretations of Peccinotti, in 1968. Followed by Sarah Moon, in 1972. Norman Parkinson, in 1985. The post-modern take of Arthur Elgort in 1990, and the celebrated Richard Avedon in 1995.

Each artist celebrated his or her own ideal of beauty, a mixture of nature and femininity. The photographers are able to express their own style in a shared objective: to create superlative images. In time, the Cal reached its goal, and has now subverted a rule: in the beginning, Pirelli calendars were hung on garage walls, nowadays they hang in museums.

http://www.pirelli.com/corporate/en/company/brand/calendar/default.html